The Sao Paulo Fashion Week (SPFW) is the biggest event in fashion of Brazil and entire Latin America. After those of Paris, Milan, New York and London, theSao Paulo Fashion Week is the fifth largest fashion week event in the world. |  |
SPFW Sao Paulo Fashion Week - Spring: 31 March - 4 April 2014
In 1996, the
fashion event in Sao Paulo
had its first edition under the name Morumbi Fashion Brasil. It was organized by businessman and promoter of events Paulo Borges in Sao Paulo's Ibirapuera Park.Sao Paulo, epicenter of fashion in Brazil | The Morumbi Fashion Brasil completelychanged the world of Brazilian fashion. During that time, international brands such as Chanel, Versace and Gucci started to open up shop in Brazil. This brought a significant change to the country's textile industry.Fueled by the foreign brands, Brazilian businessmen were forced to invest in technology, machinery and skilled labour, tocompete with the foreign market. After ten editions, the event changed its name into Sao Paulo Fashion Week. |
At this time,
Brazilian supermodels like Gisele Bundchen
, Isabeli Fontana, Ana Claudia Michels and Alessandra Ambrosio began to claim their fame and helped to make the Sao Paulo Fashion Week the renowned and prestigious international event it is today.| As a spinoff, many Brazilian brands like TNG, Colcci, Osklen and Cavalera began to have an international reputation and became major brands. Famous Brazilian fashion designersof today, among others Carlos Miele, Francisco Costa, Ricardo Almeida and Gloria Coelho, all took their first steps at the Sao Paulo Fashion Week. Today however, the focus of SPFW is not only to promote the work of the designers. |  |
Especially mobilizing and organizing the production of fashion in Brazil and to promote new business is the main purpose of the Sao Paulo Fashion Week.
The Sao Paulo Fashion Week is organised twice a year; in March with the collection of Spring-Summer and in October presenting a collection of Autumn-Winter. Each SPFW event lasts five or six days.
Over the years, there has been a significant increase in the number of participating designers and also the crowds haves increased: more than a million people visit the Sao Paulo Fashion Week in 2014, against a hundred thousand in 1996.
The Sao Paulo Fashion Week is also responsible for creating several side events, focused on fast fashion and large textile producers supporting the collections presented at the fashion event for the big stores and thus generate a wider audience.
Some of